Hyatt Hotels Corporation has announced the sustained growth of several luxury and lifestyle brands, including Alila, Andaz, Caption by Hyatt, Hyatt Centric, Park Hyatt and Thompson Hotels, to meet the growing demand of the leisure travel market globally.
With more than 35 properties expected to open across these brands through 2022, including eight that have already opened so far in 2021, this news comes as 78 percent of consumers indicated a desire to travel in 2021 to relieve the stresses of 2020, according to the American Express Global Travel Trends Study (January 2021).
Among the luxury and lifestyle brands, Alila opened three properties this year, Alila Marea Beach Resort Encinitas, CA (in March); Alila Napa Valley, CA (also in March), marking Hyatt’s 1,000th hotel opening; and Alila Hinu Bay, Salalah, Oman in June. Andaz opened Andaz Bali in Indonesia in April, while Hyatt Centric opened Hyatt Centric Beale Street Memphis, TN in April and Hyatt Centric South Park Charlotte, N.C. in June.
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Thompson Hotels, too, saw two openings: Thompson San Antonio, Texas in February and Thompson Savannah, GA in July.
Hyatt is “reimagining” the guest experience through a variety of initiatives catered to today’s traveler, with a focus on enhanced safety measures, well-being, food and beverage experiences, and opportunities to give back to the local community—from pop-up movie theaters and outdoor exercise classes to interactive, private dining experiences and hotel-led volunteering opportunities.
The hospitality group has also announced special offers, including “Pride,” Hyatt’s curated and celebratory pride offerings. These include up to 20 percent off a qualifying hotel stay with the code “PRIDE” at select locations globally, as they celebrate pride through the end of the year.